So, when you buy a Coke bottle, look under the cap. Under the cap there will be a number. Text that number to THIRST.

There are many prizes, including a 2010 Ford Fusion Hybrid, a $10,000 scholarship, and 39,750, $20 cash cards.

https://secure.mycoke.com/ssldocs/pages/registration/index.jsp

Contest ends 1/31/10.